About us

Sport Producers was founded in 2014 by a passionate team from the Sochi 2014 Olympic and Paralympic Games Organizing Committee. Our project unites the best and most dedicated professionals from various functional areas, including sport presentation, venue management, sport management, marketing, branding, broadcast, technology and spectator experience.

Sochi 2014 Olympic Games were a pivotal mark for Russian sports, demonstrating that events in Russia can be organized with professionalism and achieve commercial success through careful planning, organization, and effective public promotion.

Our core expertise lies in Sport presentation for sport events. We strive not only to maintain spectator’s interest and entertain the public in the stands, but also to engage those attending a competition for the first time.

Our mission is to contribute to the tradition of world-class sporting events, preserving the Olympic legacy and the valuable experiences we have gained over the years.